Managed Marketing Analytics
Know exactly what your advertising is worth.
We connect your Google Ads, analytics, and CRM into one honest measurement layer, tie every pound of spend to real revenue, and manage the advertising against what actually pays. No vanity metrics. No dashboards that disagree.
Capability
Ads, analytics, and CRM in one measurement layer
Google Ads, Google Analytics 4, and Meta connected alongside your CRM, so the numbers finally agree with each other.
Mechanism
Spend tied to real revenue
Every pound of ad spend attributed to enquiries and revenue in your own systems, not clicks the platforms report to themselves.
Outcome
One number you trust
Return on ad spend measured to the bank, and budget moved toward what genuinely pays.
What honest attribution found
flat spend, the platform showing nothing moving
attribution wired to revenue, not clicks
return on ad spend - the floor, measured to the bank
How it works
Connect. Attribute. Optimise.
- 01Week 1
Connect
We bring your advertising and analytics sources into one place - so the numbers finally agree with each other.
- Google Ads, Google Analytics 4, and Meta
- Your CRM and enquiry data
- Read-only, least-privilege access
- One measurement layer, not five dashboards
- 02Ongoing
Attribute
We tie spend to real outcomes - enquiries, bookings, revenue - not clicks and impressions that never reached your bank account.
- Spend mapped to genuine revenue
- True cost-per-lead and cost-per-sale
- Return on ad spend you can trust
- Plain-English reporting, monthly
- 03Ongoing
Optimise
With honest attribution in hand, we manage the advertising itself - shifting budget to what actually pays, and stopping what does not.
- Budget moved toward what converts
- Wasted spend identified and cut
- Human sign-off on every change
- You keep the accounts and the data
The difference
Measured to the bank, not the platform.
Every ad platform reports its own success. Google counts conversions its way, Meta counts them another, and neither knows what landed in your bank account. So the numbers never agree, and the honest answer to “is this working?” gets lost.
We fix that by joining your advertising data to the revenue in your own systems. One measurement layer, one version of the truth, and advertising managed against it - so budget follows what genuinely pays.
- Clicks and impressionsEnquiries and revenue
- Five dashboards that disagreeOne number you trust
- Platform-reported ROASReturn measured to the bank
- Reports you file awayBudget moved where it pays
return on ad spend, measured to real revenue — and that's the floor
client CRM environments run end to end, data through to dashboard
apps and automations we run our own business on
6.3x is the measured floor — most campaigns run higher. Checked against money actually banked, not just what the ad platform reports.
Transparency
How we use your advertising data.
With your written authorisation, we connect to your Google Ads, Google Analytics 4, and Meta accounts on a read-only, least-privilege basis. We use the Google Ads API to read the performance of the account you have asked us to manage - campaigns, spend, and conversions - and combine it with your analytics and CRM to build honest reporting and revenue attribution.
Your accounts stay yours. We never sell or share your data, we only access the accounts you grant, and you can revoke that access at any time.
Automation does the heavy lifting, but people stay in control. We set the terms of what our automated agents may connect to and act on, and every change to live advertising is reviewed and approved by a person before it goes live. The agents propose; a human decides.
Questions
The things people ask first.
What advertising data do you access?
With your written authorisation, we connect to your Google Ads, Google Analytics 4, and Meta accounts on a read-only, least-privilege basis. We use the data to build reporting and revenue attribution for the account you have asked us to manage. We never sell or share your data, and you keep ownership of every account.
Do I keep control of my accounts?
Yes. Your Google Ads, analytics, and ad accounts stay yours. We work inside them with the access you grant, and you can revoke that access at any time.
How is this different from a normal agency dashboard?
Most dashboards report the metrics the ad platforms want you to see. We tie spend to the revenue in your own systems, so the return on ad spend we show you is measured to the bank, not to the platform.
Is this only for Google Ads?
No. Google Ads is one source. We also read Google Analytics 4 and Meta, and combine them with your CRM so the whole picture sits in one place.
Investment
Priced to your ad budget.
Managed marketing analytics is a monthly partnership. Pricing scales with the number of accounts and the size of the advertising we manage, agreed with you up front - no long lock-ins.
A fixed monthly fee, agreed before we start. No surprises.
Pricing indicative - the first step is a free measurement audit, no commitment required.
Next step
Start with a free measurement audit.
We connect your accounts, show you what your advertising is really returning, and give you the honest picture - whether or not you carry on with us.